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Search HOW INTELLIGENT IS YOUR RETAIL STRATEGY? Take our Airline Retailing IQ Test to find out. Take the test Explore the path to offers and orders​ Retailing transformation presents a massive opportunity for airlines. The time is now to embrace change, and Sabre is ready, willing and able to embark on the journey alongside you. ​ Read the guide Partnering to make travel smarter and faster Discover MORE Seamless retailing, distribution and fulfillment across the value chain LEARN MORE about ndc Together, we make travel happen We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.Industries We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more. Airlines Full Service Carriers Low Cost Carriers Agencies Leisure Travel Agencies Online Travel Agencies (OTA) Travel Management Companies (TMC) Corporations Corporate Travel Buyers Travel Suppliers Rail Providers Car Rental Companies Tours Operators Hoteliers Hotels and Hospitality Partners Developers Developers & Developer Partners As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernize our fares management model, enhance our business processes and offer our customers the right fares every time. Navin Chellaram General Manager | Cathay Pacific Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks. Dave Harvey Vice President | Southwest Airlines Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today. Fred Lalonde CEO and co-founder of Hopper The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level. Dinesh Poojary General Manager | Eihab Travels This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction. Monique Fung Asst. Director of Distribution | Cordis Hong Kong Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well. Terrence Wu Corporate Director of Digital Marketing & eCommerce | Capella Innovation Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics. Explore Beyond NDC We empower our partners with a powerful system, unmatched industry experience and an open platform that enables innovation and customization. Explore more Sabre Retail Intelligence Sabre Retail Intelligence personalizes, packages and prices offers with advanced machine-learning capabilities. This innovative product suite enables embedded intelligence, continuous learning and scale at speed. Learn more Sabre Travel AI ™ Our AI-driven technology that learns continuously from consumer behavior unlocks more revenue opportunities by helping travel businesses redefine their retailing and customer strategies. Go Deeper Digital Transformation To help advance the travel industry with next-gen solutions, Sabre is building a cloud-based technology environment to unlock greater efficiencies and new capabilities. What’s the benefit? Sabre & Google: Partnering to make travel smarter and faster See how our partnership is creating innovative AI solutions to improve travel and deliver exceptional customer experiences Sabre & Google Latest News Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel. Insights Blog read all blogs Article Agencies & OTAs May 7, 2024 Innovation made real: a simpler way for travel agents to book travel Introducing Sabre Red Launchpad – the new travel agency booking solution. Read more Article April 24, 2024 Sabre booking insights reveal the top 10 places that early birds plan to fly away from…and to…in 2025 Travelers from Britain are the world’s biggest early birds when it comes to making holiday plans for 2025, according to Sabre booking data. Seemingly keen to escape chilly British weather and ensure they have a trip… Read more Article Retailing & Merchandising April 17, 2024 Tech Takeoff: paving the way for truly traveler-centric airline retailing In today’s dynamic airline landscape, where competition is fierce, margins slim and consumer choice abundant, airlines must prioritize the end-to-end traveler experience to not only survive but thrive. ► Watch Video Article NDC April 2, 2024 Beyond NDC supports multi-passenger offers The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC… Read more read all blogs Press Releases all press releases Press Release Technology May 8, 2024 Sabre NDC reaches new heights in Latin America as more IT developers implement it to better serve agencies Aptek, Starlings and Wooba already offer Sabre NDC APIs and other developers like Basset, Envvio, Ideas Fractal and Netviax, are in the process of implementing them. More agencies now enjoy access to Sabre NDC due to… Read more Press Release Agencies & OTAs May 7, 2024 1000Access, powered by Sabre, helps new and independent travel consultants book simple trips fast 1000 Mile Travel Group (1000MTG) announces the launch of a groundbreaking travel booking solution, 1000Access, alongside travel technology partner, Sabre. Integrated with the Sabre Global Distribution System (GDS), and utilizing Sabre Red Launchpad™ technology, this innovative… Read more Press Release Agencies & OTAs May 7, 2024 Bahwan Travel Agencies Renews Strategic Partnership...